Canonicalization – the word is quite a tongue twister! To demystify, it’s simply a process included in search engine algorithms that helps choose from two or more URLs when all carry the same content. In this presentation I have tried to explain the importance of implementing permanent redirects for website canonicalization to achieve error-free internal and external website linking. This helps search engines identify specific URLs that webmasters want to be displayed in SERPs (search engine result pages). Click on the square icon at the bottom-right of the player to watch in full screen.