Canonicalization – to demystify this tongue twister, it’s simply a process deployed in search engine algorithms that helps choose from two or more URLs when all carry the same content. It’s a way of filtering out duplicate content from search engine indices.
In this presentation I have tried to explain the importance of implementing permanent redirects for website canonicalization to achieve error-free internal and external website linking. This helps search engines identify specific URLs that webmasters want to be displayed in SERPs (search engine result pages). In other words, using these techniques, webmasters can direct search engines to list their most important page from amongst duplicate pages or deemed duplicate content.
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