Wannabe Internet marketing managers, are you up to the challenge? Here’s a sample profile of an Online Marketing Manager. Go ahead and note the requirements and start brushing your skills!
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Position: Online Marketing Manager or Internet Marketing Manager
Would manage or assist:
- Brand Enhancement
- Search Engine Optimization
- Link Building
- Paid Advertising
- Social Media Marketing
- Email marketing
- Affiliate marketing
- Manage the online marketing team’s activities for optimal resource utilization and output.
- Proactively understand and create Internet marketing strategies and goals.
- Allocate all tasks to the Internet marketing team, follow up, ensure implementation and assume responsibility for quality delivery.
- Employ/Liaise-with external marketing agencies to achieve marketing goals whenever required.
- Write/edit/provide inputs to and coordinate with the design team or external design agencies for all public-facing marketing collateral.
- Assist Evangelists in handling social media accounts [Twitter, LinkedIn, YouTube, Facebook, Google +, etc., to name a few].
- Be an evangelist and represent the brand using appropriate communication across all possible channels across the Internet in line with the vision, branding, values and culture of the company.
- Assist Email Marketing Executives in end-to-end processes of manual email notifications like creating pitches, preparing drafts, filtering lists from the database, sending mail, tracking responses, and managing reports.
- Analyze Google Analytics, Webmaster Tools, Moz Tools, and other reports, and send in suggestions for further strategies.
- Evaluate internal or outsourced copywriters’ web copy and edit for maximum impact. Proactively provide text suggestions for the web properties to optimize for further impact.
- Meticulously keep brand information consistent and updated on third-party websites, social media accounts, or anywhere else online.
- Assist and mentor SEO Executives in on-page optimization with keyword research, titles, descriptions, technical SEO parametric analyses for identifying search engine roadblocks and best practices compliance.
- Assist in paid advertising efforts – review and optimize Google Adwords, Facebook Advertising, Linkedin Ads, Twitter Ads, BuySellAds, and/or other paid campaigns
- Assist Link-building Executives in on-page and off-page linking strategies by doing research and locating linking opportunities, contacting people, adding value to relevant third-party sites, etc.
- Use affiliate channels like ClickBank, Linkshare, ShareASale, Neverblue, Amazon, Commission Junction, etc., to sell products/services and increase marketshare.
- Check brand alerts from external websites via services like Google Alerts and respond appropriately. Identify opportunities from such alerts and proactively take action or escalate for high-level decisions.
- Liaise with third-party websites and partner with them to extend products or brand information. Escalate high-level partnership opportunities to the senior management.
- Check websites on a regular basis for any search engine roadblocks.
- Be flexible to take on additional work and more challenging tasks.
- Excellent written communication skills (ready references to posts that demonstrate outstanding writing abilities is a requirement)
- Good team-handling and organizing skills
- A passion for Internet marketing
- Very proactive
- Working knowledge of basic HTML skills
- Experience in search marketing (paid or organic) is required
- Experience in Google Analytics, Google Webmaster Tools and Google Adwords is required
- Always staying updated on the latest technical know-how, changes and updates in the Internet marketing world.