While working on a startup’s landing page, I saw that the main call-to-action – a form, did not show a “thank you” response page when the form was submitted. It simply displayed a message that I almost missed at the bottom of the form that read, “Thanks, we will get back to you soon”. What I had in mind was something different.
Canonicalization – to demystify this tongue twister, it’s simply a process deployed in search engine algorithms that helps choose from two or more URLs when all carry the same content. It’s a way of filtering out duplicate content from search engine indices.