Sample Profile for a Social Media Marketing Specialist or Evangelist

I am often asked by clients to profile resources that they want to hire for Internet marketing. So I have decided to come out with a series of posts that will list the job responsibilities of candidates required for various tasks involving online marketing. 

I am sharing these profiles under a Creative Commons Attribution 3.0 Generic (CC BY 3.0) license and encourage you to copy and use these profiles for your own hiring needs. Here’s the first one:

5 Reasons Why You Need a Thank You Page After a Form

While working on a landing page for a client, I saw that the main call-to-action – a form, did not show a “thank you” response page when the form was submitted. It simply displayed a message that I almost missed at the bottom of the form that read, “Thanks, we will get back to you soon”. What I had in mind was something different.

Canonicalization for Error-Free Website Linking

Canonicalization – the word is quite a tongue twister! To demystify, it’s simply a process included in search engine algorithms that helps choose from two or more URLs when all carry the same content. In this presentation I have tried to explain the importance of implementing permanent redirects for website canonicalization to achieve error-free internal and external website linking. This helps search engines identify specific URLs that webmasters want to be displayed in SERPs (search engine result pages). Click on the square icon at the bottom-right of the player to watch in full screen.