Wannabe Internet marketing managers, are you up to the challenge? Here’s a sample profile of an Online Marketing Manager. Go ahead and note the requirements and start brushing your skills!
I am often asked by clients to profile resources that they want to hire for Internet marketing. So I have decided to come out with a series of posts that will list the job responsibilities of candidates required for various tasks involving online marketing.
While working on a landing page for a client, I saw that the main call-to-action – a form, did not show a “thank you” response page when the form was submitted. It simply displayed a message that I almost missed at the bottom of the form that read, “Thanks, we will get back to you soon”. What I had in mind was something different.
Canonicalization – to demystify this tongue twister, it’s simply a process deployed in search engine algorithms that helps choose from two or more URLs when all carry the same content. It’s a way of filtering out duplicate content from search engine indices.